ZAC ZOU

Marketing director for SEA markets

2021. VRM. Black Ocean

Marketing director for SEA markets

building the launching team

managing public and partnership relations

developing and executing marketing operations

growing market entry strategy on early stage.


2018 - 2021 OKex

Growth Hacking & Marketing Manager

- Designed and executied digital and communication marketing strategy with key focus on Vietnam, Indonesia, Thailand, Philippines and Korea market.

- Built relationships with major KOLs, medias and communities on India market. Focus on conversion from non-crypto people to crypto traders.

- Managed and built teams for central marketing functions, including Digital Marketing, Paid Marketing, Community Marketing, on/offline Events, Affiliate, brand ambassador program, and others in CIS market.

- Successfully negotiated the partnership with P2P merchants and launch VND, INR and RUB in OKEx P2P market, optimized the products of fiat gateways in OKEx.

- explored and maintained the relationships with VIP/ institutional HFT teams.


2016 - 2018

China Harbour Engineering

Commercial Manager

Developed campaign performance metrics and the supporting growth marketing strategy to support the company's goals captured in the KPIs surrounding the total number of suppliers/ clients.

Developied robust and successful, long-term marketing strategies for the company, driving all marketing efforts to achieve our business objectives in Sri Lanka and Dubai.

Experience

Education

Auckland University

Specialization: Electrical and Electronic Engineer

Master Degree

Email: zz@vrm.trade